I was contacted by N. Glantz and Son to redesign their web site. After meeting with the marketing director, I was also asked to redesign their 372-page catalog. We updated the catalog design by moving from 2-color to 4-color for a more contemporary feel. After creative sessions with the client and a series of initial design submissions, a new look was created that could be applied consistently to all design elements throughout the new catalog: page layouts, graphics, product listings and technical data, organizational styling (headings, subheadings, category identifiers, indexes, etc.), sidebars, tables and other content. Once design revisions were approved, I extracted all product data from the old catalog files, inserted it into the new design templates, and added new and updated products and product information as supplied by the client, including all changes in pricing and product specs. I completed all aspects of this production work independently, including photographic retouching and corrections to the text. This was a five-month project from start to finish. |