This binder was developed for Cornerstone Specialty Wood Products to provide information to architects, specifiers and engineers regarding Cornerstone’s mezzanine flooring products. This target audience requires product specifications and code information that assures them that a non-traditional flooring product—ResinDek®—will equal or surpass the durability and safety of traditional flooring materials such as plywood, bar grate or concrete. The binder also serves as a supplement to seminars given by Cornerstone.

Debbie Newhouse of Newhouse Strategic Marketing manages this account while I serve as the Designer/Art Director.

My task was to design a piece that offered swift access to data and presented information in a clear and attractive manner, while positioning it in the context of the graphic identity established for Cornerstone. The binder design includes a cover, tabbed divider pages, diagrams, product listings, cross-reference information, case studies, a DVD insert and product samples.

I designed and formatted the entire piece, working closely with Debbie Newhouse throughout the 12-month production cycle.